(2007: £3,587m, 2006: £3,289m)
SMS usage for the Group’s principal mobile markets(1)
|(1)||Germany, Italy, Spain and the UK|
All of the Group’s mobile operations offer messaging services, allowing customers to send and receive messages using mobile handsets and various other devices.
SMS messaging allows customers to send and receive simple text messages and experienced usage growth of 38.9% in the year ended 31 March 2008, driven by improved marketing analytics to support best practice sharing and value focused pricing.
MMS messaging, offering customers the ability to send and receive multiple media, such as pictures, music, sound, video and text, to and from other compatible devices, is also available in all Group mobile operations. MMS usage experienced a 15.8% growth in the 2008 financial year across the Group through improved service quality, value focused pricing and a broader portfolio of devices.